Nice Vice Creamery

Nice Vice Creamery is a line of premium, plant based (v)ice cream launching in the summer of 2015.

Owner Chris White started Nice Vice as a part of a mission to improve his lifestyle through replacing the bad vices in his life with healthier ones. He sought to create an alternative to conventional dairy based ice cream.

Studio Bup worked with Nice Vice to create their branding, website, packaging and truck.